The MadMen would like to provide a space for all Montessori schools to have the opportunity to slash your advertising budgets while at the same time reaping the benefit of a much larger budget. How? Easy: collaborative advertising.
Collaborative advertising is a simple concept. Several schools all chip in a little money to purchase advertising that is much more expensive and effective than any one school could afford. For example, instead of buying a $1,000 radio ad in your area, your school could chip in $500 with 5 other schools and thereby purchase $2,500 worth of air time.
It sounds simple, but of course there are many reasons NOT to do this and we've heard them all. What if my $500 also helps another local Montessori school that does not chip in? How do the schools agree on the ad content, type, and location? I’m AMS and another school is AMI and another is independent; how will that work?
Come together. Figure it out. Lead the way.
The Montessori movement’s time has come. The MadMen are asking for a few brave schools to step up and lead the way. We are trying to spread awareness about Montessori in general. We want more prospective parents walking through your doors. We want folks talking about Montessori, asking about it, debating it. We want more schools working with each other to improve quality, share best practices, and increase enrollment. We want to get this movement moving!
Contact us and say, “We’re in!” We will put your school’s name on the “advertising clusters” list under the region with which you would like to collaborate. Once we get five willing schools in your area, we'll put you in touch with each other and will either help launch the advertising if you wish, or we’ll get out of the way.
Cut your marketing/advertising budget in half today!